This Is Easy

This Is Easy: a blog by Ian Cook

A blog? Shower thoughts? Self-talk? Does it matter? This is easy.

I joined a panel of influencers and marketers in Sydney to talk about whether human or AI-made work is winning attention. One question from the audience has stuck with me since.

My swipe file is working better than I hoped. The trick was getting the friction low enough that I’d actually use it.

A friend commented “Tools are great, but where’s the work?” on LinkedIn, and I thought about it the whole walk to the station.

A couple of posts, then I disappeared. The classic. I’m back with a little Telegram bot that finally gives my swipe file a home.